Contents: Part one FUNDAMENTALS 1. Globalizing markreting 2. Global competitive analysis 3. Global cultural analysis Part two FOREIGN ENTRY 4. Global market research 5. Export expansion 6. Licensing,...
This book includes: introduction to ground water contamination; ground water hydrology; ground water flow and well mechanics; sources and types of groundwater contamination; hydrogeologic site...
Sustainable development is now accepted as a necessary goal for achieving societal, economic and environmental objectives. Within this chemistry has a vital role to play. The chemical industry is...
Contents: Learning the basics -- Setting goals that others will pursue : committing to an outcome -- Hiring the best : the role of human assets -- Keeping the best : why retention matters --...
Contents: growth and development of the lodging industry; organizational structure; the front office; housekeeping; the marketing and sales department; human resource management; hotel food and...
Contents: overview; organization; general managers: a view at the top; operations: rooms; operations: housekeeping, engineering and security; food and beverage division; marketing and associated...
Table of contents: overview of the hotel industry; the guest service; the hotel general manager; general managers are leaders; human resources; accounting; revenue management; sales and marketing;...
The Human Resource Enviroment; Acquisition of Human Resources; Assessment and Developmant of HRM; Compensation of Human Resources; Special Topics in Human Resource Management.
This book includes: Thu Human Resource Environment; Assessment and Development of HRM; Compensation of Human Resources; Special Topics in Human Resource Management.