Thư viện Đại học Lạc Hồng

Ký hiệu xếp giá: 658.45 A691

Chủ đề: Communication in management; Communication in organizations; Truyền thông trong quản lý; Truyền thông trong tổ chức

This book describes not only what is happening in an era of advanced communication but what companies can do to stay one step ahead of the competition. By creating a coordinated corporate...

Corporate financial management (Part I: Chapter 1-17) (COPY)

Douglas R. Emery, John D. Finerty, John D. Stowe

Ký hiệu xếp giá: 658.150 2 Em-D

Chủ đề: Financial management; Corporations -- Finance

Brief contents PART I . FOUNDATIONS CHAPTER 1 Introduction and overview CHAPTER 2 The financial environment: concepts and principles CHAPTER 3 Accounting, cash flows, and taxes PART II . VALUE AND...

Corporate financial management (Part II: Chapter 18-27) (COPY)

Douglas R. Emery, John D. Finerty, John D. Stowe

Ký hiệu xếp giá: 658.150 2 Em-D

Chủ đề: Financial management; Corporations -- Finance

Brief contents PART I . FOUNDATIONS CHAPTER 1 Introduction and overview CHAPTER 2 The financial environment: concepts and principles CHAPTER 3 Accounting, cash flows, and taxes PART II . VALUE AND...

Creating breakthrough innovations

Ký hiệu xếp giá: 658.514 C912

Chủ đề: Technological innovations -- Management; Creative ability in business; New products

This book includes: Myths about innovation; Applying innovation strategies; Testing an idea's potential.

Creative problem solving for managers: developing skills for decision making and innovation

Tony Proctor

Ký hiệu xếp giá: 658.403 P964

Chủ đề: Problem solving; Decision making; Management; Quản lý

Brief contents: creativity and its importance in business; blocks io creativity; theories of creativity and creativity problem solving process; objective finding, fact finding and problem...

Customer relationship management: a people, process, and technology approach

William P. Wagner, Michael Zubey

Ký hiệu xếp giá: 658.812 W132

Chủ đề: Customer relations -- Management; Customer relations -- Data processing; Business intelligence; Quan hệ khách hàng -- Quản lý; Quan hệ khách hàng -- Xử lý dữ liệu

Brief contents: Essentials of CRM: A People, Process, and Technology Approach; Functional Areas of CRM Within Ozganizations; Managing Data for CRM Applications; The Role of Business Intelligence (BI)...

Database design, application development, & administration

Michael V. Mannino

Ký hiệu xếp giá: 005.74 M2848

Chủ đề: Database design; Application software -- Development; Database management; Thiết kế cơ sở dữ liệu; Phần mềm ứng dụng; Quản lý cơ sở dữ liệu

Brief contents: introduction to database environments; understanding relational databases; data modeling; relational databases design; application development with relational databases; advanced...

Database development and management

Lee Chao

Ký hiệu xếp giá: 005.74 C4615

Chủ đề: Database management; Database design; Quản lý cơ sở dữ liệu; Thiết kế cơ sở dữ liệu

Brief contents: introduction to database systems; conceptual design and data modeling; table structure and normalization; transforming data models to relational databases; physical design and...

Database management systems

Raghu Ramakrishnan, Johannes Gehrke

Ký hiệu xếp giá: 005.74 R1656

Chủ đề: Database management; Quản lý cơ sở dữ liệu

Brief contents: foundations; application development; storage and indexing; query evaluation; transaction management; database design and tuning; additional topics.

Database system concepts

Abraham Silberschatz, Henry F. Korth, S. Sudarshan

Ký hiệu xếp giá: 005.74 S5824d

Chủ đề: Database management; Quản lý cơ sở dữ liệu

Presents the fundamental concepts of database management. This text is suitable for a first course in databases at the junior/senior undergraduate level or the first year graduate level.