Thư viện Đại học Lạc Hồng

Basic marketing: a marketing strategy planning approach

William D. Perreault, Jr, Joseph P. Cannon, E. Jerome McCarthy

Ký hiệu xếp giá: 658.8 P455

Chủ đề: Marketing -- Management; Marketing -- Quản lý

Brief contents: marketing's value to consumers, firms, and society; marketing strategy planning; evaluating opportunities in the changing marketing environment; focusing marketing strategy with...

Business driven technology

Stephen Haag, Paige Baltzan, Amy Phillips

Ký hiệu xếp giá: 658.403 H111

Chủ đề: Information technology -- Management; Management information systems; Information resources management; Quản lý thông tin

Brief Table of Contents: Achieving Business Success through Information Technology; Managing Information for Business Initiatives; Enhancing Business Decisions; Creating Collaborative Partnerships in...

Business in Asia Pacific: text and cases

El Kahal Sonia

Ký hiệu xếp giá: 658.049 095 S400N

Chủ đề: International business enterprises -- East Asia -- Management; International business enterprises -- Southeast Asia -- Management

Contents: Towards a Better Understanding of the Asian Crisis; Asian Management: Theory and Practice; Strategic Planning for Asia Pacific after the Crisis; Case Studies.

Cases in financial management (COPY)

Robert Stretcher, Timothy B. Michael

Ký hiệu xếp giá: 658.150 02 St-R

Chủ đề: Financial management

Contents Section 1 FINANCIAL STATEMENT ANALYSIS Case 1 KHP Corporation Case 2 Community general hospital Case 3 Bill Thurmond pig farm Section 2 TIME VALUE AND VALUATION Case 4 Retirement planning:...

Churchill/Ford/Walker’s sales force management

Mark W. Johnston, Greg W. Marshall

Ký hiệu xếp giá: 658.81 J73

Chủ đề: Sales management; Quản lý bán hàng

Brief contents: Part I: formulation of a sales program: the process of selling and buying; linking strategies and the sales role in the era of customer relationship management; organizing the sales...

Computers in the medical office

Susan M. Sanderson

Ký hiệu xếp giá: 651.961 028 5 S216

Chủ đề: ediSoft; Medical offices -- Automation; Office Management -- Problems and Exercises; Software -- Problems and Exercises; Quản lý văn phòng -- Vấn đề và bài tập; Phần mềm -- Vấn đề và bài tập; Cơ quan y tế -- Tự động hóa

Contents: The medical office billing process; Information technology and hipaa; Introduction to MediSoft; Entering patient information; Entering insurance, account, and condition information;...

Concepts of database management

Philip J. Pratt, Joseph J. Adamski

Ký hiệu xếp giá: 005.75 P916

Chủ đề: Database management; Quản lý cơ sở dữ liệu

This book is intended for anyone who is interested in gaining some familiarity with database management. It assumes that you have some familiarity with computer; a single introductory course is all...

Conflict management: resolving disagreements in the workplace

Herb Kindler

Ký hiệu xếp giá: 658.405 3 K51

Chủ đề: Conflict management; Organization; Quản lý xung đột

This book includes: Understanding Conflict Management; The Four-Phase Process for Managing Conflict and Disagreement.

Contemporary management

Gareth R. Jones, Jennifer M. George

Ký hiệu xếp giá: 658 J771c 2020

Chủ đề: Management

Contents: management, the enrolment of management, decision making, planning and strategy, organizing and controlling, leading individuals and groups, managing critical organizational processes.

Contemporary management

Gareth R. Jones, Jennifer M. George

Ký hiệu xếp giá: 658 J77

Chủ đề: Management; Quản lý

Brief contents: management; the environment of management; decision making planning, and strategy; organizing and controlling; leading individuals and groups; managing critical organizational...