Contents: Tourism today: Why is it a global phenomenon embracing all our lives? -- Tourism: Its origins, growth and future -- Demand: Why do people engage in tourism? -- Transporting the tourist, I:...
Contents: Tourism today: Why is it a global phenomenon embracing all our lives? -- Tourism: Its origins, growth and future -- Demand: Why do people engage in tourism? -- Transporting the tourist, I:...
Contents: Getting Along with People; Attending School; Building Friendships; Dating; Sharing Common Interests; Participating in Social Events; Shopping; Using the Telephone; Going to the Doctor.
Content: The history and development of tourism; The organization and structure of tourism; Travel agents; Tour operation; Air travel; Travel by sea and river-cruises and ferries; Travel by road and...
Contents: 1. The history and development of tourism 2. The organization and structure of tourism 3. Travel agents 4. Tour operations 5. Air travel 6. Travel by sea and river - cruises and ferries 7....
Contents: Types of accommodation; Hotel Facilities; Staffing and internal organization; Reservations and check-in; Hotel and restaurant services; Money matters; Dealing with complaints; Off-site...
Contents: Human resource management and the tourism and hospitality industry: An introduction; International human resource management; Organizational culture; Labour markets; Recruitment and...
Contents: positioning marketing communications for tourism and hospitality; communications theory and applications; the marketing communications environment; consumer roles in marketing...
Contents: understanding the hospitality and tourism marketing process; developing hospitality and tourism marketing opportunities and strategies; developing the hospitality and tourism customer...
Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and...