Cung cấp 100 ý tưởng tiếp thị từ những công ty có thực - những ý tưởng đã được thử nghiệm và kiểm chứng - giúp kích thích suy nghĩ và có thể ứng dụng với hầu hết doanh nghiệp: tặng sản phẩm, khiêu...
Chương I: Cơ cấu kinh doanh của doanh nghiệp Chương II: Thế nào là sách lược kinh doanh Chương III: TÌm hiểu tổ chức kinh doanh Chương IV: Những phương pháp quản lý CHương V: Cách quản lý công việc...
Contents: Trading Foreign Exchange: A changing Market in a Changing World; Some Basic Concepts: Foreign Exchange, the Foreign Exchange Rate, Payment and Settlement Systems; Structure of the Foreign...
Contents: Marketing in the 2000s and Beyond ; Research, Markets, and Consumer Behavior ; Developing and Implementing Marketing Strategies; Global Marketing.
Brief contents: marketing's value to consumers, firms, and society; marketing strategy planning; evaluating opportunities in the changing marketing environment; focusing marketing strategy with...
Contents: Chapter 1: what is consumer behaviour? Chapter 2: ethnic, religious and group influences, Chapter 3: class, age and gender influences, Chapter 4: consumer motivation, perception and...
Contents: the digital media revolution, search marketing, e-commerce and e-branding, advertising on the web, the social web, online applications and mobile marketing, measurement and analytics,...
Contents: Jumping into the Water: Simple Scenarios; Is This Business for You?; Setting up Your Business; Beginning with a Buyer; Choosing Products and Suppliers; Marketing in the United States and...
This book, we had several goals: Expand the coverage of services; Give students a glimpse of who does marketing; Focus students on consideration of ethics; Incorporate more international or global...