Thư viện Đại học Lạc Hồng

Ký hiệu xếp giá: 658.8342 N766

Chủ đề: Nghiên cứu thị trường; Marketing; Consumer behavior; Hành vi người tiêu dùng; Market research

Contents: Chapter 1: what is consumer behaviour? Chapter 2: ethnic, religious and group influences, Chapter 3: class, age and gender influences, Chapter 4: consumer motivation, perception and...

Consumer behavior

Leon G. Schiffman, Leslie Lazar Kanuk

Ký hiệu xếp giá: 658.834 S333

Chủ đề: Consumer behavior; Motivation research (Marketing); Hành vi người tiêu dùng

This book includes: Introduction to the Study of Consumer Behavior; The Consumer as An Individual; Consumer in Their Social and Cultural settings; The Consumer Decision-Making Process; And Consumer...

Consumer behavior: buying, having, and being

Michael R. Solomon

Ký hiệu xếp giá: 658.834 S689

Chủ đề: Consumer behavior; Motivation research (Marketing); Hành vi người tiêu dùng

This book includes: Consumers in Marketplace; Consumers as Decision Makers; Consumers and Subcultures; And Consumers and Culture.

Doing second language research

James Dean Brown, Theodore S. Rodgers

Ký hiệu xếp giá: 418.0072 B8783d

Chủ đề: Second language acquisition -- Research; Học ngôn ngữ thứ hai -- Nghiên cứu

Contents: 1. The nature of research; 2. Case study research: developmental research; 3. Introspection research: verbal protocols; 4. Classroom research: interaction analysis; 5. Descriptive...

Mastery of the financial accounting research system (FARS) through cases

Wanda A. Wallace

Ký hiệu xếp giá: 657.028 5 W245

Chủ đề: Kế toán -- Xử lý dữ liệu; Accounting -- Data processing; Accounting -- Problems, exercises, etc; Kế toán -- Vấn đề, bài tập, vv...; Financial accouting research system

Brief contents: the financial accounting research system (FARS) primer; resources beyond the financial accounting reserch system (FARS); building your business vocabulary; brain teasers; cases to...

New food product development: from concept to marketplace

Gordon W. Fuller

Ký hiệu xếp giá: 664.00688 F9659n

Chủ đề: Food -- Marketing; Food -- Research; Product management; Food industry and trade -- Technological innovations

what is new food product development? -- The new product development team: company organization and its influence on new product development -- What are the sources for new product ideas? -- Strategy...

Research methods for pharmaceutical practice and policy

Rajender R Aparasu

Ký hiệu xếp giá: 615.1 A639

Chủ đề: Thuốc -- Nghiên cứu; Drugs -- Research

This textbook is designed for entry-level graduate students in pharmacy administration, pharmaceutical evaluation or policy, or health services research focusing on pharmaceutical policy and practice...

Research methods in applied linguistics: quantitative, qualitative, and mixed methodologies

Zoltán Dörnyei

Ký hiệu xếp giá: 418 D714r 2007

Chủ đề: Applied linguistics -- Research -- Methodology; Ngôn ngữ học ứng dụng -- Nghiên cứu -- Phương pháp luận

This is a very practical and accessible book that offers a comprehensive overview of research methodology in applied linguistics by describing the various stages of qualitative and quantitative...

Research methods in education

Louis Cohen, Lawrence Manion, Keith Morrison

Ký hiệu xếp giá: 370.72 C6785r

Chủ đề: Education -- Research; Giáo dục -- Nghiên cứu

This rewritten, expanded and updated 7th edition of the long-running bestseller Research Methods in Education encompasses the whole range of methods currently employed by educational research at all...

Research methods in health: investigating health and health services

Ann Bowling

Ký hiệu xếp giá: 362.1072 B7874

Chủ đề: Public health -- Research -- Methodology; Community health services -- Research -- Methodology; Sức khỏe cộng đồng -- Nghiên cứu -- Phương pháp luận

Contents: investigating health services and health: the scope of research, the philosophy, theory and practice of research, quantitative research: sampling and research methods, the tools of...