Thư viện Đại học Lạc Hồng

Ký hiệu xếp giá: 658.8342 N766

Chủ đề: Market research; Consumer behavior; Marketing; Hành vi người tiêu dùng; Nghiên cứu thị trường

Contents: Chapter 1: what is consumer behaviour? Chapter 2: ethnic, religious and group influences, Chapter 3: class, age and gender influences, Chapter 4: consumer motivation, perception and...

Consumer behavior

Leon G. Schiffman, Leslie Lazar Kanuk

Ký hiệu xếp giá: 658.834 S333

Chủ đề: Consumer behavior; Motivation research (Marketing); Hành vi người tiêu dùng

This book includes: Introduction to the Study of Consumer Behavior; The Consumer as An Individual; Consumer in Their Social and Cultural settings; The Consumer Decision-Making Process; And Consumer...

Consumer behavior: buying, having, and being

Michael R. Solomon

Ký hiệu xếp giá: 658.834 S689

Chủ đề: Consumer behavior; Motivation research (Marketing); Hành vi người tiêu dùng

This book includes: Consumers in Marketplace; Consumers as Decision Makers; Consumers and Subcultures; And Consumers and Culture.

Customer satisfaction: practical tools for building important relationships

Dru Scott

Ký hiệu xếp giá: 658.812 S425

Chủ đề: Consumer satisfaction; Customer relations; Quan hệ khách hàng

This book includes: Clearing The Barriers; Building The Foundation; Using The Tools.

Essentials of organizational behavior

Stephen P. Robbins, Timothy A. Judge

Ký hiệu xếp giá: 302.35 R636

Chủ đề: Organizational behavior; Hành vi tổ chức

Brief Contents: Prologue; The Individual In The Organization; Groups In The Organization; The Organization System

Handbook of cosmetic science and technology

André O. Barel, Marc Paye, Howard I. Maibach

Ký hiệu xếp giá: 668.55 H23635 2014

Chủ đề: Cosmetics; Consumer Product Safety; Skin Care; Skin; Mỹ phẩm; Chăm sóc da

Written by experienced and internationally renowned contributors, this is the fourth edition of what has become the standard reference for cosmetic scientists and dermatologists seeking the latest...

Health behavior: theory, research, and practice

Karen Glanz, Barbara K. Rimer, K. Viswanath

Ký hiệu xếp giá: 613 G546

Chủ đề: Health behavior; Health education; Health promotion; Sức khỏe

Health Behavior: Theory, Research, and Practice, Fifth Edition, is a thorough introduction to the practice of health education and health promotion, covering the theories, applications, and research...

Human relations in organizations: applications and skill building

Robert N. Lussier

Ký hiệu xếp giá: 658.3 L97

Chủ đề: Organizational behavior; Interpersonal relations; Hành vi tổ chức; Quan hệ cá nhân

Contents in Brief: Intrapersonal skills: behavior, human relations, and performance begin with you; interpersonal skills: the foundation of human relations; Leadership skills: influencing others;...

Organizational behavior today

Leigh L. Thompson

Ký hiệu xếp giá: 302.35 T4738

Chủ đề: Organizational behavior; Hành vi tổ chức

Brief Contents: The Person and the Organization; Understanding People and Their Behavior; Ethics and Values; Communication; Power and Influence in Organizations; Relationships and Social Networks;...

Organizational behavior: emerging knowledge, global reality

Steven L. McShane, Mary Ann Von Glinow

Ký hiệu xếp giá: 658 M1752

Chủ đề: Organizational behavior; Hành vi tổ chức

Contents: introduction, individual behavior and processes, team processes, organizational processes, introduction 2, individual behavior and processes 30, team processes, organizational processes...