The Customer Message Management processes and tools are being implemented with a growing roster of progressive companies. We are grateful for these visionary organizations, especially our fearless...
Contents: Introduction to marketing and advertising, Finding the customer, Planning a marketing strategy, Creating ads, Marketing tools, Presenting your public face, Marketing through trade fairs.
Contents: positioning marketing communications for tourism and hospitality; communications theory and applications; the marketing communications environment; consumer roles in marketing...
New opportunities for marketing and public relations -- New challenges facing marketing and public relations -- Measuring public relations programming -- Setting meaningful and measurable public...
Communications is the key to sucess in any business. Whether you are trying to sell a product, answer a query or complaint from a customer or convince your colleagues to follow a certain course of...
This book includes: fundamentals; physical layer and multiple access; channel modeling for 4G; adaptive and reconfigurable link layer; adaptive transmission in ad hoc networks; adaptive medium access...
Contents: Defining culture and communication; Intercultural communication competence; How culture affects perception; Nonverbal communication; Language as a barrier; Dimensions of nation-state...
Understanding the foundations of business communication -- Achieving success through effective business communication -- Communicating in teams and mastering listening and nonverbal communication...