Contents: The basics; Business Principles; Writing Successful Ads; The layout: Making it sell; Final Points to remember; Just did it; Getting into action; About the Author; Recommended Reading list;...
Contents: Introduction; How to use this book; Charlie discovers that profit is king; Determine your current situation; Your profit chase starts with you; The 4 M’s of profit : management : money :...
Contents: How to use this book -- Charlie concentrates on conversion rate -- Sales made simple -- Quotes -- Scripts -- Customer service -- Phone power -- Point of sale -- Getting into action.