This book includes: Basic Sales Planning Strategy; Sales Letter Style; Sales Letter Basics; Fax/Memo/E-mail Basics; Letters of Introduction; Letters to Prospects; Letters Requesting a Sales Appointment; Cover Letters; Sales Proposal Letters; Follow-up Letters; Sales Letter; Customer Service Letters; Letters, E-mails, and Memos for Sales Management; Letters for Promotion to sale Support; Letters to Third Parties; International Sales Letters.