Contents: Lead From the Front; When the Going Gets Tough, Go Around; Leverage the Idea, Not Your Time; Shamelessly Copy Good Ideas; Put All Your Eggs in One Basket; If You can't Find a Solution, Change the Problem; When Something Goes Right, Do It Again; Be Your Own Best Promoter; Find Out What Your Customers Really Want; Turn Customer Complains Into a Secret Weapon; If you Don't Live in the Present, You can't Get to the Future; If You Choose Profits Over People, You Won't Have Either; Let Your Employees Call the Shots; Help Them Sell and You'll Both Win; Make Outside Partners Part of Your Team; Make the Mission Come Alive; Keep It Special; Take Care of Your People and They'll Take Care of You.