Business benchmark: upper-intermediate: student's book
1. -
Cambridge:
Cambridge University Press,
2006
Business benchmark, Business English
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Business Benchmark helps students get ahead with their Business English vocabulary and skills and gives them grammar practice in business contexts. Teachers can choose from the BEC edition or the BULATS edition at the right level for their students. The Teacher's Resource Book is full of useful teaching tips and contains answer keys, tapescripts, model writing compositions, information about the BULATS test and the BEC exam, teaching notes and extra activities including complete extra lessons and case studies. 24 units for classroom study: staff development and training; job descriptions and job satisfaction; letters of enquiry and applications; telephone skills; promotional activities ans branding; new product development; a stand at a trade fair; establishing relationships and negotiating; going it alone; financing the start-up; starting up in a new location; presenting your business idea; business hotels and sales conferences; reports; business meetings; new technologies and change; using the internet; a staff survey; offshoring ans outsourcing; customer loyalty; communication with customers; correspnding with customers; a business seminar.
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